Monday 14 March 2011

Teaser Trailer Decisions

Throughout the last week, it soon became apparent that we in actual fact had two teaser trailers that were both good enough to be used as our final product. This caused the group to discuess which trailer we should use, as both had particular elements that made them successful. Both presented a great variety of shots, including tracking, extreme zooms and midshots, which consequently made our decision all the more difficult.

What did we like about the First Trailer?

  • We were able to show a range of different shots and these were shots that showed a great amount of action.
  • We thought that unveiling the marks gradually mean that our target audience would be successfully shocked.

What did we like about the Second Trailer?

  • The second trailer may not have had as various and interesting shots, however, we all agreed that the 'meaning' of our film was conveyed much clearer, mainly because the make up was more prominent (presenting brutal domestic violence)

  • It also excluded the 'normal' behaviour of the woman. There was no drying of hair with a towel and no application of mascara which meant that the audience was more aware that the main victimised character was unable to go about her 'day to day life' and therefore symbolise the power and control of domestic abuse.

Audience Feedback/Opinions


The Facebook Feedback of the Second Trailer

The main purpose was to convey the meaning clearly and as a result, we decided as a group to ask our own target audience for their opinions of which one was better. Most people agreed that they understood events and the desired meaning in the second teaser trailer (as shown above), which therefore led us to have the second teaser trailer as our final trailer and the one that we would present as our final product.

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