Titles and Font Analysis

We decided to look at a variety of drama film teaser trailers on the video sharing site Youtube in order to complete our research and understand the conventional fonts, styles and colours that usually appear in drama films.

'Social Network' Trailer Font

'Glory' Trailer Font

After researching the fonts, styles and titles, we soon discovered that simple white fonts displayed on plain black backgrounds were the conventional style of a film with a drama genre. This is most probably because the colours are monochrome and therefore mature and simple, therefore successfully appealing to an older audience. We wanted to be conventional as possible and keeping this knowledge in mind, we used the website dafont.com to find various font and text styles.

Teaser Trailer

In our opinion, the font we decided to apply suited the drama genre extremely well, mainly because it was so conventional and stood out against the black background. We also wanted to add something else so that our audience would recognise the film later on, and we consequently decided to add a small design, a red, flowery pattern that intertwined with the bold, white font. We thought this specific red flower design was very effective in representing the delicacy as well as the danger in the film and we loved the way that the intertwining of the flowers with the font almost made them look like thorns.

Film Poster

The writing styles for our film poster were also monochrome because it has a Black, white and grey theme. By using these particular monochrome shades and tones, there was nothing to bright, which therefore meant that we appealed to an older audience. The shades implied that our film was a serious and mature, suiting adult viewers.

Fonts
When it came to the 'For Better For Worse' and 'Autumn 2012' writing, we chose to use an Arial Font, mainly because it was simple and therefore suited our mature audience of middle aged 30 year old women.We wanted to make the 'worse' stand out to our target audience so that it would shock and intrigue them and as a result, we chose to highlight this particular word in white, so that it would stand out against the character's dark hair. Again, we wanted to stick with our usual colour scheme and keep the poster as simple as possible so that the audience would have to use a greater amount of imagination in order to guess what the storyline and genre was.

Magazine

When it came to designing our magazine cover, we thought it was important to be consistent with our 'mature monochrome' theme, however, we also wanted to add another colour so that the front cover would stand out and be seen. After some deliberation, we all agreed that having black, white and red, which were the colours we used for out displayed title at the end of our teaser trailer, along with white/grey background would be most suitable, because our typical mature colours were stylized and successfully symbolised the issues of our film. (For example, the red was a represntation of the violence and danger.) It was extremely important that our audience successfully identified the colours with the film genre and we felt that these particular colours were in actual fact, very professional, because they allowed us to keep the cover simple without overcrowding other information displayed.

The Fonts

Here we used the Motor oil font in order to make the 'Total Film' title as accurate as possible. It was important to us that the font we used made the title look like the real thing.

We also used theVivaldi font for our presentation of our film title. We chose this particular font because to us, it appeared elegant and looked especially like old fashioned wedding type writing. This would also give the viewer a clue of the genre and hint at a possible storyline.

We also used arial block capitals in 'EXCLUSIVE' and exclamation marks in 'Autumn's new drama revealed!' in order to capture our audience's attention and by using black and red as our font colours, we were therefore able to make the font stand out from the white background.

Editing

Decisions and Revisions of Teaser Trailer, Poster and magazine

Teaser Trailer
As a group, we revised the second filmed clips of the bathroom shots and realised from people's comments that it wasn't quite clear that we were trying to reveal each bruise and mark from a mid-shot of an unmarked woman. Some people said that it might be slightly confusing and so we had to think of how to acheive a shock without confusing the audience about what was truly happening. We then decided that it may be better and even more mysterious if we only showed the scars and marks on the body, revealing the entire woman's face at the very end of it all. because this would mean that we could make the main character even more mysterious, because it would only be a brief introduction and glimpse of what she looked like.

Magazine
We worked extremely hard on making the magazine as professional as it could be possibly be. We knew the importance of researching and noting the conventional layout of a usual film magazine fron cover and from the research, we knew that including as much infromation without making it look too overcrowded was vital when it came to presentation and audience appeal. From the magazine cover below we knew that we had to include elements such as taglines, titles, central images aswell as advertisments and information on upcoming films. We tried to keep the colour scheme simple and used a gradient which instantly made it proffessional looking with two different shades of colours.



Poster
It took a while for us to decide on the writing and font on the poster, however, we tried to compare it to other posters advertising movies of a dramatic genre. We made the main title the biggest piece of font on the poster so that the it would stand out to our target audience and so that they would remember the name. We also tried to make the date relatively visible to remind the audience of when the film would be shown. Used a domestic violence poster as an inspiration for our poster and also took the poster 'Enough' as an influence when it came to having the main victimised and vulnerable woman as the central image. To us, the image looked as if it was a police shot which gave a slight hint of the plot and storyline, but still left elemts of the film mysterious and rather shocking. This made our poster in our opinion, extremely effective and we feel that we have managed to fulfill our purpose.


Installing Copyright Free Music
We found our desired music on the website audio.lgfl, a site that allowed us to download copyright free music that we would place in our teaser trailer.
After much searching we finally dowloaded and saved the piece of music into our computer database so that when it came to opening Pinnacle, we were able to drag the music into the audio section and then edit it so that it sycronised with everything else. It took us quite a while to find appropriate music as we wanted something classical, orchestral and piano like, but we wanted it at a relatively slow and also at a nice, steady pace.