Teaser Poster Research

The teaser trailer for Cloverfield was first publicly shown attached to the film Transformers, and therefore allowed them to attract their target audience because Transformers in particular was a film that was of a similar action genre. At this point, nothing about the film was known, and the one-and-a-half-minute teaser did not include the movie title; only the producer's name, J. J. Abrams and a release date, 1.18.08, were shown.



The trail of water suggests that the monster in the film is lurking and making his way toward the city and the missing head of the Statue of Liberty suggests destruction and shows it is set in New York. The dark blue stormy sky is enhanced to show that trouble is brewing and the smoke and fumes suggests disaster and action. The fact that only the date is given will make the audience want to type it into the internet in order to discover what is so poignant about the specific date, therefore turning what could potentially be a passive audience into an active audience.