Target Audience Research

Who would most likely watch our film?

After some discussion, we decided that our target audience would mainly be women in their 30’s, because of the simple fact that a majority of women in the 30’s tend to be married, or in long term relationships, and could therefore relate to the situation and plot presented. However, the group still felt that we would most probably need to complete further research and produce a questionnaire for people of that gender and age group in order to confirm that they would definitely have an interest in that type of film and to also see what elements of a film would most appeal to them.

What certificate rating should we give?

When analysing our research, we discovered that our film would probably be classed as a Certificate 15 as we only planned to present scenes with mild violence and language. Our discovery was made by the courtesy of the BBFC. (The British Board of Film Classification)

Language

There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.

Violence

Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.

This information is also given at http://www.bbfc.co.uk/classification/guidelines/15-2