Titles and Font Analysis

We decided to look at a variety of drama film teaser trailers on the video sharing site Youtube in order to complete our research and understand the conventional fonts, styles and colours that usually appear in drama films.

'Social Network' Trailer Font

'Glory' Trailer Font

After researching the fonts, styles and titles, we soon discovered that simple white fonts displayed on plain black backgrounds were the conventional style of a film with a drama genre. This is most probably because the colours are monochrome and therefore mature and simple, therefore successfully appealing to an older audience. We wanted to be conventional as possible and keeping this knowledge in mind, we used the website dafont.com to find various font and text styles.

Teaser Trailer

In our opinion, the font we decided to apply suited the drama genre extremely well, mainly because it was so conventional and stood out against the black background. We also wanted to add something else so that our audience would recognise the film later on, and we consequently decided to add a small design, a red, flowery pattern that intertwined with the bold, white font. We thought this specific red flower design was very effective in representing the delicacy as well as the danger in the film and we loved the way that the intertwining of the flowers with the font almost made them look like thorns.

Film Poster

The writing styles for our film poster were also monochrome because it has a Black, white and grey theme. By using these particular monochrome shades and tones, there was nothing to bright, which therefore meant that we appealed to an older audience. The shades implied that our film was a serious and mature, suiting adult viewers.

Fonts
When it came to the 'For Better For Worse' and 'Autumn 2012' writing, we chose to use an Arial Font, mainly because it was simple and therefore suited our mature audience of middle aged 30 year old women.We wanted to make the 'worse' stand out to our target audience so that it would shock and intrigue them and as a result, we chose to highlight this particular word in white, so that it would stand out against the character's dark hair. Again, we wanted to stick with our usual colour scheme and keep the poster as simple as possible so that the audience would have to use a greater amount of imagination in order to guess what the storyline and genre was.

Magazine

When it came to designing our magazine cover, we thought it was important to be consistent with our 'mature monochrome' theme, however, we also wanted to add another colour so that the front cover would stand out and be seen. After some deliberation, we all agreed that having black, white and red, which were the colours we used for out displayed title at the end of our teaser trailer, along with white/grey background would be most suitable, because our typical mature colours were stylized and successfully symbolised the issues of our film. (For example, the red was a represntation of the violence and danger.) It was extremely important that our audience successfully identified the colours with the film genre and we felt that these particular colours were in actual fact, very professional, because they allowed us to keep the cover simple without overcrowding other information displayed.

The Fonts

Here we used the Motor oil font in order to make the 'Total Film' title as accurate as possible. It was important to us that the font we used made the title look like the real thing.

We also used theVivaldi font for our presentation of our film title. We chose this particular font because to us, it appeared elegant and looked especially like old fashioned wedding type writing. This would also give the viewer a clue of the genre and hint at a possible storyline.

We also used arial block capitals in 'EXCLUSIVE' and exclamation marks in 'Autumn's new drama revealed!' in order to capture our audience's attention and by using black and red as our font colours, we were therefore able to make the font stand out from the white background.